Freelance Copywriting

Copywriting

A Russell Conjugation

Named after Bertrand Russell (and revisited by Eric Weinstein in Edge and The Portal), a Russell Conjugation shows that by substituting words that are similar, we can change

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Business

Step By Step, Ferociously

One of Jeff Bezos’s favourite phrases is ‘Gradatim Ferociter’, which means ‘step by step, ferociously’. But what does that phrase really mean? Although best known

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Business

Choose your own sacrifice

Sacrifice an animal to the gods and reap a bountiful harvest. Lose now to gain later – a conscious decision, with clear trade-offs, taken by many ancient civilisations.

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Copywriting

But it’s been said before

This was (and remains) my biggest hurdle to writing. Why bother saying something that’s been said before? Ryan Holiday is a best-selling author. He draws on

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Business

What an idiot!

Putting your thoughts on the internet has many benefits. You can build a business, communicate with people on the other side of the world, improve

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