Copywriting
Tell your story
Your business has a story. And it’s up to you, and you alone, to tell it. If you don’t control the narrative, you’re relying on
14/05/2020
Business
What use is fasting in business?
When Siddhartha (in the novel of the same name), is asked by a merchant what he has to offer, he replies “I can think. I
14/05/2020
Copywriting
A Russell Conjugation
Named after Bertrand Russell (and revisited by Eric Weinstein in Edge and The Portal), a Russell Conjugation shows that by substituting words that are similar, we can change
14/05/2020
Business
Step By Step, Ferociously
One of Jeff Bezos’s favourite phrases is ‘Gradatim Ferociter’, which means ‘step by step, ferociously’. But what does that phrase really mean? Although best known
14/05/2020
Business
Choose your own sacrifice
Sacrifice an animal to the gods and reap a bountiful harvest. Lose now to gain later – a conscious decision, with clear trade-offs, taken by many ancient civilisations.
14/05/2020
Marketing
Champagne Ideas and Lemonade Pockets
I typically find most of my quotes from the world of business, personal growth and philosophy. It’s a rare occasion that I end up quoting
14/05/2020
Marketing
Why marketing agencies suck at marketing themselves
Marketing agencies are notoriously poor at marketing themselves. These are the reasons I hear most often: “We spend all our time on our clients, so
14/05/2020
Business
A Student and a Teacher
You may have just started on your journey, or you may have been at it a while. Whatever stage you’re at, I can tell you
14/05/2020
Copywriting
But it’s been said before
This was (and remains) my biggest hurdle to writing. Why bother saying something that’s been said before? Ryan Holiday is a best-selling author. He draws on
14/05/2020
Business
What an idiot!
Putting your thoughts on the internet has many benefits. You can build a business, communicate with people on the other side of the world, improve
14/05/2020