Freelance Copywriting

Personal Growth

Embracing Failure

Yesterday, I set a World Record 🏅 In a grand total of 2 hours and 20 minutes, I won a client. And then LOST that

Read More »
Business

I wrote my career

LinkedIn comments are typically pretty banal. It’s not Twitter; you’re not going to find an army of bots trying to incite a riot. This is

Read More »
Copywriting

Tell your story

Your business has a story. And it’s up to you, and you alone, to tell it. If you don’t control the narrative, you’re relying on

Read More »
Copywriting

A Russell Conjugation

Named after Bertrand Russell (and revisited by Eric Weinstein in Edge and The Portal), a Russell Conjugation shows that by substituting words that are similar, we can change

Read More »
Business

Step By Step, Ferociously

One of Jeff Bezos’s favourite phrases is ‘Gradatim Ferociter’, which means ‘step by step, ferociously’. But what does that phrase really mean? Although best known

Read More »