Freelance Copywriting

Business

I wrote my career

LinkedIn comments are typically pretty banal. It’s not Twitter; you’re not going to find an army of bots trying to incite a riot. This is

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Copywriting

Tell your story

Your business has a story. And it’s up to you, and you alone, to tell it. If you don’t control the narrative, you’re relying on

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Copywriting

A Russell Conjugation

Named after Bertrand Russell (and revisited by Eric Weinstein in Edge and The Portal), a Russell Conjugation shows that by substituting words that are similar, we can change

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Business

Step By Step, Ferociously

One of Jeff Bezos’s favourite phrases is ‘Gradatim Ferociter’, which means ‘step by step, ferociously’. But what does that phrase really mean? Although best known

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Business

Choose your own sacrifice

Sacrifice an animal to the gods and reap a bountiful harvest. Lose now to gain later – a conscious decision, with clear trade-offs, taken by many ancient civilisations.

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