When Siddhartha (in the novel of the same name), is asked by a merchant what he has to offer, he replies “I can think. I can wait. I can fast”.
But what use is fasting?
He replies “If, for example, Siddhartha hadn’t learned to fast, he would have to accept any kind of service before this day is up…because hunger would force him to do so. But as it stands, Siddhartha can wait calmly. He knows no impatience, he knows no emergency. He can allow hunger to besiege him for a long time and can laugh about it. This, sir, is what fasting is good for.”
Do you have the cash reserves to weather a commercial famine?
Do you have the patience to wait for the right customer?
Or will you have to take on the next client who walks through the door, regardless of whether they’re a good fit?