Be like the snail
*BE LIKE THIS SNAIL* It can be demoralising to look around and see people that seem waaaaaay ahead of you… ‘Hold on, they’re five years younger than I am and they’re speaking at conferences, travelling to all these cool places and they’ve written a book?! Where do they find the time…’ It’s too easy to […]
Zoom out
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” – David Ogilvy As a copywriter, sometimes I forget this… I become too focused on the beauty and impact of the individual words, rather than […]
The sooner you begin, the sooner you improve…
The sooner you begin, the sooner you improve. Start now and iterate as you go. Don’t wait for ‘the perfect opportunity’. It doesn’t exist. Yes, I wish I’d found copywriting earlier. But better now than next year. And better next year than five years from now… What do you want to achieve? Start now.
A ‘yes’ is coming…
No. No. No. No. No… …this is what they all look like when you zoom out. Try and remember that the next time someone turns down your proposal or rejects your job application. A ‘yes’ is coming, and it’s going to be a big one.
The two types of publishers
There are two types of publishers. 1. Those that believe their audience are intelligent enough to grasp their message in all its nuance 2. Those that don’t and so dumb down to cater for the lowest common denominator I know which one I’d rather be. We don’t always get the chance to publish the first […]
Put yourself out there
So today I did something pretty scary. After only having started copywriting two months ago, I appeared on Terry Schilling‘s LIVE show to go head-to-head to create a tagline in just 25 seconds. First things first, I didn’t vomit through anxiety! And secondly, I won! (How, I don’t know…) Putting yourself out there is a scary […]