Zoom out

Zoom out

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” – David Ogilvy

As a copywriter, sometimes I forget this…

I become too focused on the beauty and impact of the individual words, rather than how effective the copy is when taken as a whole.

Just a reminder that sometimes we need to zoom out…

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