Are donuts good or bad? 🍩
Short-term they make me happy (probably too happy, if anything…)
Long-term they make me fat.
Let’s flip that around and look at a marketing tactic that short-term does very little for you, but long-term allows you to thrive…blogging.
The blog post I write today will probably have a tiny impact on my progress in the grand scheme of things.
But if I take the long-term view, and become the type of person who writes AND publishes blogs regularly, then the outlook will be very different.
If I make my decisions based on short-term results, I’m going to miss out on the long-term gold.
Measure your impact in decades, not quarters.