Grow Your SaaS Business With A B2B Content Writer

SEO content writing that grows your revenue, not just your organic traffic

Hi, I’m Nelson Jordan - Freelance Writer for B2B SaaS companies

Here are three reasons you should hire me:

  • I write marketing blogs for software companies (bootstrapped and VC-backed.) 
  • Before I became a freelance writer, I worked in digital marketing for more than 10 years (in-house and agency.) I have experience in paid social media, SEO, PPC and CRO, managing paid campaigns up to $200k p/m and delivering growth for more than 80 businesses.
  • I’m the lead marketer for a small SaaS company (Toybox Systems) in my spare time.
Most B2B copywriters in this space learn about marketing through research. As a result, their content is shallow, basic and unhelpful – nothing more than a list of buzzwords.
I’m a marketer-turned-B2B writer. I write about marketing from experience.

I grew Pyrex’s organic search traffic by 50% in nine months.

I grew Plumbase’s revenue by 242% and helped them hit their first seven-figure year.

I’ve learnt from some scary-smart marketing managers and business people how to grow SaaS businesses.

Wouldn’t you rather have your content written by someone who has been there and bought the t-shirt…and then used their marketing chops to sell the t-shirt at a profit?

As Featured On...

I've helped more than 80 companies grow. Will yours be next?

Increase Your Organic Traffic With B2B Content Marketing

Content Strategy

Work with an SEO professional to map out the content that you need to rank for your keywords. Includes keyword research, competitor analysis and the exact topics you need to cover in order to outrank your competition in the search engines and wow your target audience.

SEO-Optimised Blog Creation

Let’s partner for the long-term and create high-quality content that ranks your business-to-business website and wows your customers. I’ll handle the keyword research and content creation to get you there. SEO used to be my full-time job, so I know my stuff and have the results to prove it.

SEO Content Refresh

Don’t let your old blogs and resources gather dust. I’ll reinvigorate them with a shot of adrenaline and a dash of B2B copywriting magic and we’ll get them the rankings they deserve in no-time!

Ready to get started?


"Nelson’s knowledge of digital marketing is brilliantly practical. It’s rare to meet someone who is as comfortable designing strategies to grow companies…as they are actually implementing marketing campaigns from the ground-up...That’s a rare mix to find!"
Shaaz Nasir
Director of Digital Transformation, Microsoft
"Nelson helped me create the content for my homepage, and wow... I don't know what I would do without him! He nailed the tone of voice for my content and helped me build a page that showcased my value and nurtured my audience. If you need help writing killer sales pages or landing pages, he's your man."
Liam Carnahan
Content Strategist and SEO Expert, Inkwell Content
"Nelson always understood our brief, delivered good content and went beyond to highlight new opportunities for us to engage with our audience. "
Roger Benton
Head of Marketing Comms., Content and eMarketing, Bosch Rexroth
“Nelson has an incredible sense of what can work, but it also able to judiciously experiment, test and think outside of the norm. His work has truly elevated the success of our clients. Anyone who has an opportunity to utilize Nelson's talents will be greatly blessed and will soon recognize they are working with someone on their side”
Bret Williams
Maverick Ecommerce
“Nelson quickly got an excellent grasp of our (ABB's) product portfolio, bringing recommendations from the off. I've had the pleasure of recently working with him on a project for a client, where he really shined with his excellent copywriting skills, bringing life and colour to their story. Overall I would not hesitate to work with Nelson again, and recommend you get in touch to see how he can help you.“
Andy Sealey
Global Marketing Communications Specialist
“Working in the finance industry, regulations on what you can and can’t say are strict. I needed a copywriter who could make my company sound authoritative without coming off as dry, while also staying within certain legal boundaries. Nelson delivered that in spades. He was able to make a complex subject sound simple and easy to understand, while positioning my business as a leading player in the market. He was fantastic to work with, brought a collaborative attitude to the table and delivered the words that I wish I could have written myself – I wouldn’t hesitate to recommend him!“
Michael May
Founder of Secured Lending Auditing Ltd.

Grow your company through B2B Content Marketing

B2B Writing And Content Marketing

You may have achieved product-market fit, but if you don’t have the right words to describe your SaaS business, your customers are going to churn like a milkmaid on a deadline.

When your content doesn’t perform, you lose customers to B2B brands who have spent the time and hired the expertise to get it right…even if they have a worse product.

But when B2B companies do content and sales copy well…boy, do things start to look a lot different!

When you can describe your audiences’ pain points better than they can, they assume you have the best solution.

Congratulations, you’ve just achieved product-marketing-messaging fit.

Before long, your white papers and case studies will be hot property, your leads will shoot through the roof, your press releases will get picked up by TechCrunch and your competition will be left in the dust.

SaaS Books
This isn't just a job to me. I read this stuff for fun!

Your Best Choice for a SaaS Content Creator

Here’s the thing…

You hired expert engineers to build your product, so why wouldn’t you hire an expert in freelance writing and content creation to grow it?

Book your discovery call now and let’s discuss how we can grow your SaaS business over the next 12 months.

Why are you still reading? It's time to take action!

Just hit the ‘Request Content Creation’ button and let me know what you need. I’ll be in touch within 2 business days. 

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If you know you need copywriting, but you’re not sure what you need and you’d like some help developing a brief, you can book a free 30 minute Discovery Call.